Disney: Imagination Starts Here

Creating the global platform that inspired a new generation of play with Disney

Disney were looking to launch a new range of preschool kids toys to Australia. What started as a launch campaign social and media brief turned into a full brand and product launch strategy on the back of socially-driven insights, looking at social communities to examine parents needs, concerns and interactions with the brand. 

That led to “Imagination Starts Here” the global brand positioning, campaign platform and tagline that spoke to Disney’s unique ability to marry storytelling magic with the science of imaginative play like never before.