Doritos: Streaks of Bold

Turning innate craveability into a distinctive brand asset

3 in 4 Aussie Doritos fans admit to eating Doritos when they shouldn’t have. For a brand that’s always been about boldness, this felt like a bold move we just had to celebrate.

As relatable as they were ridiculous, ‘Streaks of Bold’ was an orange-streaked portrait series that put the messy truth behind Doritos fandom on full display. From wedding expos to OOH placements in front of ballet recitals, our ads were provocatively placed in timely locations around Australia to remind Aussies to stay unapologetically bold when it comes to enjoying their favourite snack, no matter the dusty consequences.