Guzman y Gomez

Fuelling GYG’s rise through positioning the brand as Fast Food for a New Generation

After my 4 year stint at WPP, I pivoted and took up a position as head of creative and strategy at Guzman y Gomez. My role there was to build and lead the in-house design, video and advertising teams whilst also acting as the primary creative and strategist for all aspects of the brand’s marketing.

This covered a broad suite of marketing initiatives, from brand campaigns and product launches to retailer promos, internal comms, website development, a viral Tiktok strategy and even a proactively developed Employer Brand platform.