Salesforce: World Tour

Taking Salesforce’s World Tour virtual in just 14 days

Salesforce World Tour is one of the company’s biggest marketing and sales events of the year, with approximately 14,000 attendees expected on-site at World Tour Sydney at the ICC. 

Looking at the scale of the global COVID-19 pandemic, Salesforce made the tough decision to move the event to an online only experience, and with Salesforce’s live event pedigree, the virtual experience had to be nothing short of world-class. With only 14 days to go, we had to act fast, and act smart. 

Welcome to ‘Salesforce World Tour: Reimagined’. We pivoted a full schedule of keynotes, social content and workshops to a fully live, digital broadcast, reimagination like never before from logistics to content to platforms and everything in between.