CUB: Always 0n social

Reimagining the CUB social presence to inspire good times with Gen Z

Whilst at VaynerMedia we took custodianship of several key brands across CUB’s beer and RTD portfolios, building relevance and consumer up thinking into the social playbooks for the likes of Carlton Dry, Vodka Cruiser, Hard Rated and Pure Blonde.

From brat summer to modern bromance, deep fried-memes to emu calls, we consistently found fun, new ways to get the brands back into culture.