Carsguide: Ute Confessions

Move over Seinfeld, the real laughs come from tradies in their utes

‘Tradie Ute Confessions’ was a content platform created for Australian automotive media brand, CarsGuide to help build affinity with a key buyer demographic.

Proving that sometimes it takes a small space for a big man to open up, the series celebrated the role of the ute in everyday working life by turning the trusty people mover into a mobile confessional for tradies. Fronted by Aussie comedian Luke Heggie, the videos give tradies a vehicle to discuss the comical goings on of the trade, introducing audiences to a host of tradesmen who open up on some of their not so enviable on-the-job experiences.